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Promotional design [ collaboration with my classmates]
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This was a group project that I worked on with my classmates Bhargavi M, Dhruvi C, Vidya Y, Mansi R, Kabir S and Sneha M. Each group has been assigned a topic, and we have to develop a brand identity and promote it through social media, print media, and YouTube.
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Fruitazo - A fresh fruit juice brand
BRAND COMMUNICATION -
A healthy generation. A healthy living. -Offer yourself a treat with a delicious fruit blend
Mission Statement
Our mission is to make healthy living effortless and efficient by delivering superior quality fruit juices which is handy for you to slurp on the go
Character design
CHARACTER PERSONALTY TRAITS
Orange-cute personality tends to be witty Energetic
Watermelon-cute, chubby innocent
pomegranate-perfect ,beautiful & sharp features
pomegranate-perfect ,beautiful & sharp features
Kiwi Character Design
Process
KIWI BOY
Cool dude, Smart and Introvert
Concept
Refresh your mundane lives and treat yourself to happiness with these healthy fruit juices. Small things can sometimes make a big difference. It has the power to make or break your day, but you know who you are, so treat yourself to a little happiness with fruitazo.
Social Media Promotion
Video Promotion through social media
Newspaper Ads
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