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Project Brief
This Design project is about branding for my mother’s masala business. This project is close to me and want to give her perfect branding that makes her smile while telling other about her brand. She is completely focused on her business,so I am taking this topic to give her slight boost in her business.She prepared a varitey of masala. We are based in Mumbai, Maharashtra.
Target audience
1. People who are interested in cooking
2. People who are looking for cultural food and taste.
3. Housewives for daily cooking purposes.
4. People who want hommade ,organic masala
![](https://static.wixstatic.com/media/9b5acb_720e0cae25a849dda6ae822b2be7d3f3~mv2.png/v1/fill/w_979,h_448,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/9b5acb_720e0cae25a849dda6ae822b2be7d3f3~mv2.png)
Illustration
![](https://static.wixstatic.com/media/9b5acb_da39170816a54aff9afd7350d4e78f61~mv2.png/v1/fill/w_982,h_579,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/9b5acb_da39170816a54aff9afd7350d4e78f61~mv2.png)
Packaging Ideation
1. Box packaging
![](https://static.wixstatic.com/media/9b5acb_410487830af54ef1a4952ad265515e68~mv2.png/v1/fill/w_977,h_549,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/9b5acb_410487830af54ef1a4952ad265515e68~mv2.png)
![](https://static.wixstatic.com/media/9b5acb_5f1f2d0941d1412cae8d54364db2961e~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/9b5acb_5f1f2d0941d1412cae8d54364db2961e~mv2.png)
2. Labels for masala . Back label - It includes quick recipe Instructions about masala. and ingredients list, MRP, expiry date ,price etc. Front label- logo , name of masala.
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